Dear Business Owner,
Here’s what I know about you:
You’re smart, capable, and very hardworking. You’ve put blood, sweat and more than a few tears into your business.
Sometimes you just love being a business owner, it gives you a buzz to be in charge of your own day and not have The Boss breathing down your neck. Your friends sometimes say they wish they could be in your position. And you’re proud of the business you’ve built and all that you’ve achieved.
When you stop to think about it, you wouldn’t have it any other way.
But that’s not the whole story.
Remember that dream that you had in the early days, back when starting your business was so exciting and you could taste the freedom it was going to bring?
What happened to it? How much of that dream is now a reality?
Maybe the dream is getting closer every day - you’re working hard but seeing the results and thoroughly enjoying the ride. You make a good income, have plenty of time off, and wake up every morning full of enthusiasm for the day ahead.
If that’s you - well done! You’re a rare example of a truly successful business owner.
But if you’re like most business owners, it’s not like that at all. The dream is still very much a dream. You’re close to burnout, wishing you could take a real holiday, and seriously considering giving up your business and just going to get a job. At least then you’d have weekends off, right?
You’re surviving, the business is doing ok on paper, but if you stopped to work out your effective hourly rate for the hours you do, it would be embarrassingly low. You’d hate to admit it, but there have been times when your staff got paid more than you did.
Why did you start out in business? I bet it wasn’t to work long hours, have high stress levels, and be the first to be taxed and the last to be paid.
And yet that’s where many business owners find themselves.
Is that you?
When was the last time you made a change in your business that increased your profit, put more cash in the bank, reduced the hours you needed to work, and made you feel proud of yourself?
In other words, when was the last time you felt like you were driving your business, fully in control, and heading confidently in the right direction?
If you’re not sure you’ve ever been in that position, or if it’s been a while, then please keep reading. You’re about to discover a way to get yourself firmly in the driving seat, both hands on the wheel and the pedal to the metal, heading right back to that dream you started your business with.
Hi, my name is Martin Robertson. I’m the author of the Amazon 5-star rated book “Your 60 Minute Business Transformation”. I’m also a qualified and experienced Chartered Accountant at Martin Robertson Associates in Falkirk, and a Business Coach. Over 20 years of experience working with businesses has given me a deep understanding of what really works, and with my company We Are Business Transformers I’m truly proud to have done just that - transform businesses, and give business owners their dreams back.
I run We Are Business Transformers with my wife Susanne. Over past 20+ years we’ve built up our qualifications and experience to be able to deliver a highly effective business coaching service for small businesses.
Our qualifications include:
- Neuro Linguistic Programming Practitioner certificates
- Facilitation Skills Programme with Kinharvie Institute
- Certificates in Multi-disciplinary Coaching
- Professional members of ANLP International
- Professional members of the Association for Coaching
Susanne is also an Accredited Foundation Executive Coach and I attended a Business Diploma Course in Neuro-Linguistic Programming.
But why am I telling you all this?
It’s not to brag or to try to overwhelm you with fancy titles and certifications. It’s because we’ve seen the power of quality business advice and coaching. We’ve seen businesses transformed by getting the core stuff right. And we don’t believe in half-hearted effort, so we’ve taken the time, trouble and expense to train rigorously in the disciplines needed to offer our services.
And it has paid off - we have been honoured to help many business owners to increase turnover, work less hours, improve profitability and live a happier life as a result.
It’s important that you don’t just take my word for that though. Here are what some of our recent clients have said.
[Working with Martin] allowed me to be focused on working on my business instead of feeling trapped in it with no hours to spare, and over the year my turnover has more than doubled, I work less, I have time for new projects, business is exciting again, I wish I'd done this years ago!
Since I started my business transformation sessions with Martin my turnover, profitability, work life balance, happiness and enjoyment in what I do have all increased hugely and that's no coincidence! I don't want to give away my little secret, but it’s only fair to let you know that working with Martin has transformed my business and me as an individual making me a much happier person.
Having worked for seven years solid with only four weeks holiday we were all running on empty and we were becoming toxic to our business. We were exhausted and had no clue how to fix it. Then Martin Robertson walked through the door and changed everything. Every meeting we have with Martin helps us to regain control of our business … it’s already paying dividends. We are now optimistic about our business future and we are actually looking forward to being there and playing an active role in it, something we couldn’t have said before. If you are fortunate enough to be able to employ Martin Robertson we’re certain you will be as delighted as we are!
If you don’t know EXACTLY what to do to make things better, you NEED expert input.
As the business owner you are emotionally invested in your business, and that can produce some major blind spots. It can also be hard to know what to do next, when there is so much advice out there.
The power of a good coach is that they can see things from a neutral, non-emotional standpoint.
A business coach combines business experience and expertise with that neutral standpoint, to take the pressure off your decision-making and help make one smart move after another to get the business moving in the right direction. And crucially a business coach can help you keep on track, holding you accountable to actually implement changes rather than just talk about them.
As a Chartered Accountant, my take on business coaching isn’t just about good advice and a neutral standpoint.
It’s also about knowing your numbers: being completely honest about your financial position, and knowing exactly what income you need to achieve the lifestyle you want.
In my 20+ years of accounting experience for a huge range of businesses, I’ve seen it all. Using that experience, I can look at your business financial data and tell you not just where you are right now financially, but how you get to where you want to be.
Business coaching really works, as you can see from Maureen, David and Helena’s feedback above. However, it’s sometimes hard to justify spending more money on your business, even when you’re confident it will produce great results. The cost of hiring a coach can seem too much when you haven’t had much experience of the benefits. It’s easy to turn away from the very thing you most need in your business, just because of money.
We don’t want you to miss the great opportunity that business coaching offers. So we’ve put together a very affordable programme to give you the opportunity to transform your business at a fraction of the cost of long term one-to-one coaching.
Group business coaching and mentoring programme
The programme is 8 sessions, run fortnightly from February - May 2018 . We’ll meet in Falkirk Business Hub on Tuesday evenings from 5.30pm to 7.30pm (with soup and sandwiches).
In each session we’ll look at a different area of business (see full schedule below for details). Susanne or I will present, keeping everything clear and to the point, with no fluff or filler. There will be group discussion, sharing of experience and ideas, and individual activities.
At the end of each session you’ll leave not just knowing more facts, but understanding how to use that information to move your business forward in the next two weeks. When we meet again the following fortnight we’ll find out how you got on with making changes, and help with any issues which came up.
And that’s not all! We’ll also give you an initial one-to-one business review meeting before the sessions begin, and you can also take advantage of up to 4 hours of one-to-one coaching with us at times to suit you over the course of the programme.
You can take advantage of all of this and begin to transform your business, starting at only £399.
(If cash flow is an issue, speak to us, we may be able to arrange spreading out your payments).
Group coaching has all the advantages of hiring a business coach, but at a very low price and with the added benefit that the group becomes a supportive community of business owners who know each other well. (You might even find you get referrals of new customers from the other group members).
All coaching is about results over time - think about a football coach training a team to become better with each new game. Or an athletics coach working on tiny improvements in technique which make the difference between 1st and 4th place - a gold medal, or nothing. A group coaching programme is no different. Working on your business consistently over several months, with input every two weeks, will propel you forward step by step.
But what exactly does moving your business forward look like?
It’s the classic dream, the one many of us go into business for in the first place: Making more money while working less hours.
Practically, getting there means making a whole series of changes in your business that add up to exactly that: less work, more money.
We’ll help you:
- Find changes to make in your business which will free up hours of your time.
- Identify where you can make more profit, and have more money to pay yourself.
- Renew the focus for your business so you know where you’re heading and how you’re getting there.
- Learn the core stuff - money, people, operations, and marketing. (We take all our professional training and the dozens of top business books we’ve studied and distill them down into just the very best bits that you need to know).
AND we’ll keep you accountable to making real changes in your business between the sessions, so you see the changes producing results week by week.
It’s easy (and cheap!) to just go and buy a good business book or two, and read the great advice you’ll find there. Or you can subscribe to business podcasts, watch inspiring talks on YouTube and Facebook, or read business blogs. BUT, no matter how much you know, it won’t make the slightest difference to your turnover, profit or the hours you work unless you put it into practice.
And putting it into practice - that’s the hard part.
Being part of a confidential, encouraging group of like-minded business owners all learning together is the accountability and support you need to get closer to your dream business.
Group coaching with experts
Susanne and I are proud of our track record and would love the opportunity to work with you. We’d love to help you move quickly to that dream being a reality, and we’re confident we can, IF:
- You’re open to learn.
- You’re ready to make changes in your business that might take some effort, but will pay huge dividends.
- You’re committed to coming to eight fortnightly sessions and contributing each time.
We only have eight places available for this programme, to ensure we deliver fantastic value for every participant.
2018 can be the year you turn your business around.
There’s plenty of time, if you start now. And if you’re prioritising the right things and have the expert input you need.
You can sign up for the group coaching programme below, and start your journey towards the brighter future for your business that you deserve.
If you have any questions you can speak to myself or Susanne and we’ll be very happy to hear from you. Just call 01324 633550, or email me directly: firstname.lastname@example.org
P. S. Have you tried business coaching before and found it didn’t really work for you?
It’s easy for me to say, I know, but what Susanne and I can offer you is really quite unique. Not just because we combine my Chartered Accountancy qualification and experience with Susanne’s business coaching expertise, but also because we come with a passion to produce real transformation in businesses.
We’d love the opportunity to work with you to help make your dream business a reality. We’d love to feature your story when we’re advertising next year’s programme, telling of the higher turnover, lower stress and less hours that you’re now working, just like Maureen, David, Helena and many others.
Thanks for reading this far, and if you’d like to ask us any of your questions do get in touch.
To your success,
Martin and Susanne