Have you ever felt…

  • there is a downward pressure on price from your customers;
  • your margins are being constantly squeezed;
  • customers aren’t paying you on time;
  • you are working too hard and too many hours; and
  • you are not making enough money?


If so, you are not alone.

One of the most common underlying reasons for these is the wrong way of pricing

Most people start by taking an ‘emotional’ approach to their pricing; reacting to gut feeling rather than facts or taking a look at the competition and then pricing lower for no rational reason. 

Without understanding the numbers, pricing strategy and the basics of pricing psychology most SMEs end up competing on price alone, with no real differentiation in the market.

What is the solution?

how to price

We are numbers experts and work with numbers every day. One of the key numbers in every business that we specialise in is the PRICE number.

Of the nine drivers of profit in a business, PRICE is often the most misunderstood and the one that can have the most impact on the bottom line.

Using our skills, we have a range of solutions that will


  • Identify a price strategy that will enable your business to grow more profitably
  • Establish price points that will lead to improved profit
  • Present your price in a way that is more appealing to customers
  • Build a payment structure that improves cashflow
  • Make your price seem smaller than it is using the power of price psychology


The bottom line is....
...a better bottom line and more cash in the bank!

We offer a range of solutions to suit any budget

We can also provide a bespoke option to suit your exact needs.


Call us on 01324 309 017 Or Book your FREE Pricing Taster session here